How Does Supermarket Use LED Linear Lighting Layout To Promote Purchasing Power?

Linkable LED Linear Lighting Is More Than Just Lighting

Due to the flexible connecting design, LED linear lighting has been given more functions and meanings in commercial venues. For example, supermarket lighting is no longer illuminating commercial places in the traditional sense. In addition to functional lighting and energy saving and emission reduction, it is necessary to use lighting to highlight products or enhance corporate culture, and to use lighting to improve shopping experience and stimulate consumption.

In the future, commercial lighting will pay more attention to the interaction between people and light and between people and commodities, highlighting the characteristics of commercial spaces and commodities, and promoting the conversion of business opportunities. This may be the greatest potential of lighting in commercial spaces, and precise lighting for different segments in commercial lighting can better realize this value. Lighting manufacturers are gradually realizing the importance of high-quality light environment to human lighting and value conversion, and they are striving for the precision commercial lighting market.

LED Linear Light System Application in Supermarket

As the most intensive place of commercial exchange, the lighting value of shopping malls and supermarkets is self-evident. So, Professional lighting companies and lighting designers in the industry have the same questions, what kind of light is needed in commercial lighting and how to create the most suitable light?

Designer: Create Light Order According To Commodity Attributes

All of senior lighting designers agree to the law of lighting according to the attributes of the products in the lighting of the supermarkets: adjust the appropriate color temperature and color rendering through the illuminated products. Highlighting the value of commodities and enhancing the shopping experience, thereby promoting consumption.

The most important role of supermarket lighting design is to attract customers and provide a comfortable environment while guiding shopping. In shopping and supermarket lighting, the most important core is to allow customers to clearly find the products they want. This requires lighting to be able to well express the characteristics of the products and make people want to buy.

Because there are more items stacked in supermarkets, there are many interlaced lighting equipment used in the traditional supermarkets, and their relationship needs to be balanced during the design process to avoid glare. The supermarket is divided into different sections. First of all, the entrance of the supermarket should be clean and tidy to attract customers. In the front of the supermarket, the lights of the guide need to be combined with the guide system. The guide system allows customers to quickly find the desired block of goods. the block of goods display needs to be divided into priority and subordinate. In addition to the placement of goods, we usually have high contrast and high color rendering to deal with. Specifically, different commodity strategies are adopted for different commodities . Now LEDs can also use different spectra for different foods, plants, meats and other goods, for example, meat and vegetables have higher color rendering and have a targeted color spectrum.

Compared with hotel lighting or shopping mall lighting, supermarket lighting is no longer a simple routine for light distribution angle and glare control. First of all, the color temperature and color rendering requirements of light sources in different sales areas in supermarkets are completely different. The fruit and vegetable area requires the lamps to have good color rendering. The higher the color rendering index, the lamps will undoubtedly appear more fresh fruits and vegetables; similarly, the light color of 3000K in the deli area can definitely highlight the softness and deliciousness of the cakes more than the light color of 4000K. Even in the cold zone or the clothing zone, lamps with customized special color points are used to satisfy consumers’ preference for light color aesthetics and promote consumption.

A piece of light is no longer the definition of a good shopping environment for consumers. For different areas in the supermarket, lighting arrangements for different scenes and themes should be carried out like a shopping life hall. Generally, supermarkets are divided into several categories, such as cooked food area, fresh food area, household area, and daily chemical area. The more high-end supermarkets, the more detailed they are. The lighting of these different areas needs to be combined with the characteristics of the goods sold to create a themed atmosphere, which cannot be achieved overnight. For example, the wine area needs to combine the exhibition with local key lighting to simulate the environment of the wine cellar for customers. The light in the fruit and vegetable area should be bright and soft at the same time, so as to create the atmosphere of the farm fruit storehouse, which makes people feel happy after being on the scene. The customer’s body and mind naturally increase the consumer’s desire to buy.

LED Linear Lights The Best Lighting Solution For Supermarket Aisles

Most senior designers think, we need to classify at first. Different products use different lights, not all of them are the same kind of lights. The second is to use different lighting methods, such as LED linear lights, and LED track spotlights. They must be different methods and different color temperature. For office supplies, 4000K light is needed, which is slightly white in daylight. It looks neat and clean, but if it’s food, it needs 3000K light to make him feel warm. It feels like home. If it’s a product like tea, tea set and purple clay pot, it may need 2700K lighting, and the color rendering is generally between 85% and 95%, especially for higher and more expensive products. Goods must have a color rendering of 95%, or everything looks gray. It can be said that if the color rendering of expensive things is not good, it is difficult to attract customers to buy.

We all know the importance of lighting in commercial supermarkets, for example, if office lighting can make employees more efficient, full of passion, and dedicate themselves to work, the supermarket lighting can definitely bring high profit income to it. Pay attention to the distribution of lighting order, lighting quality, control energy saving, and innovative methods to improve the supermarket light environment. For example, the lighting should make the product information on the shelf clear, the baking area uses a low color temperature, and the freezing area uses a high color temperature. The cashier, vegetable area and fresh meat area have higher requirements for the color rendering of the lamps. The regional illuminance is higher and the photoelectric order is created according to the attributes of the goods.

The types of supermarkets are different, and their lighting methods are also different, but the basic principle is to let customers have a good shopping checkup. The development of LED can be said to be a miracle in the development of lighting equipment, but the display of products by LED lighting is mainly to pay attention to the products themselves. For food, fresh food, meat, etc, it must have good color rendering, as well as blue light. Key considerations are needed. As long as you have a sufficient understanding of the finished products displayed in the supermarket, make targeted lighting design, and analyze the customer’s shopping psychology, the design can be done to attract customers.

In all supermarkets, ambient lighting is particularly important in lighting design, including the relationship and distance between ambient lighting and shelves, and color temperature control, etc., especially in household products, use more products, and how to distribute the lights is the focus of the lighting design.

A good LED linear light has a stronger light color than ordinary lights. Based on the brightness, the connection control requirements of the product are higher. Therefore, in the LED lighting design, whether the good light of the LED can be used is a special concern in design.

Lighting System Connected With Node Connector for 26W-85W Linkable LED Linear Light System
Lighting System Connected With Node Connector for 26W-85W Linkable LED Linear Lamp

In supermarkets, some areas have different lighting design requirements. For example, the lights in the cash register system are different from those in the commodity display system. In the cash register system, because of the card-swiping relationship and the relationship of the computer display, how to reduce the reflection is also something we need to consider. Many supermarkets will make different materials on the ground to establish relationships. In China, the floors of supermarkets generally use polished tiles, which have certain requirements for light reflection and absorption. In this case, we can set the lighting configuration according to the material. To ensure that the lighting of all display cabinets and sales cabinets is better.

Manufacturers: From Energy Saving To Precise Light Distribution, A Complete Set Of Professional Solutions Is Needed

So, from the perspective of manufacturers and owners of commercial and supermarket lighting, what do they think about the lighting of commercial supermarkets? How to distribute and control light in super lighting?

AddLux Lighting has focused on the lighting of supermarkets for many years, providing a lot of successful LED lighting solutions for the top supermarket chains, and has accumulated many related lighting data. At the same time, AddLux has a group of professional lighting designers and engineers in shopping malls, and provides professional lighting solutions and data analysis for each store.

Supermarkets are a very open environment, with a wide variety of products, various display methods, obvious regional divisions, and different forms of product expression in each area… Therefore, lighting needs to be based on uniformity. Achieve key points and not obtrusive, this is the most difficult place to deal with in supermarket lighting;

First of all, many supermarkets seem to be doing well in lighting, but the products are not prominent, turning the cart before the horse, seriously affecting the key significance of supermarket marketing ( highlighting products, increasing customer shopping experience ). Each supermarket seems to be the same, but due to the differences in building structure, layout, and the setting of movement lines, it lacks control in this respect. Of course, this is also a part of the professionalism of lighting in supermarkets;

The second is the reasonable distribution of illuminance and the control of glare. Only through the strict control of the above requirements, a better lighting effect can be presented. LED lighting products with high luminous efficiency, high CRI and precise light distribution are used, and at the same time, it will be better to achieve the purpose of energy saving and emission reduction.

Some supermarkets use Addlux LED linear lights, both in terms of brightness, light color, energy saving and longevity. They are all excellent, the supermarkets have monthly electricity consumption within budget control. At the same time, in the future, they will continue to use AddLux LED lighting fixtures, and deepen cooperation.

symmetric light distribution for LED linear lighting
Symmetric light distribution for LED linear lighting

People are full of praise for product quality, light color and professional lighting solutions. So far, the performance of the linear light is still very good. After 5 years of use, the overall light decline is less than 10%.

A good supermarket lighting is much more than lighting. What lies behind it is a huge amount of business opportunity conversion value. How to maximize the value of lighting is a new competition point for current merchants, This is the key for future retailers to super-build their own competitiveness.

The Most Popular Linkable Led Linear Lights In Supermarkets

At present, the most popular supermarket lighting engineering lights can be linkable led linear lights made in China AddLux.

The linear lighting system is a very energy-saving and environmentally friendly lighting system, which is widely used in various industrial, commercial and other places. It conforms to European and American standards. The domestic market is popularized. It is the best solution to replace the traditional T5 T8 tubes. Due to its unique design, it can be installed without tools, installation does not require bridges and wiring, which can save installation time and labor costs.

Continuous Linkable LED Linear Light
Continuous Linkable LED Linear Light

This is an economical and efficient lighting solution, suitable for industrial, commercial and other applications. Excellent quality, with high lumen output, high luminous efficiency, to meet different needs. Convenient installation, easy maintenance, saving labor and packaging costs, and avoiding waste. Intelligent system, support dimming (DALI/1-10V/switch dimming), emergency, sensor and track spotlight. When a power outage or trip occurs, it will automatically switch to emergency power supply. It can work for 1.5/3 hours with Ni-MH battery resistant to high temperature, high-efficiency isolation driver, the battery in the lamp is rechargeable, and the components have a service life of 5 years.

Typical scenes: supermarkets, garages, specialty stores, exhibition halls, open office areas, production workshops, warehousing, and other indoor lighting such as automobile 4S shops.

1. High Popularity

The advantages of structure and optics make the supermarket environment simple and fashionable, and the lighting is reasonable and comfortable. The LED linear lighting system is outstanding, which has won the supermarket more popularity.

  • Integration of luminaires, wires and trunking tracks, seamless connection between tracks, avoiding the complexity and mess of the system, and only continuous and uniform light strips in visual effects;
  • 4 color temperatures, 7 flexible luminous angles, low glare value, high CRI, with high-grade material lamp housing and optical lens, the luminous effect is full and diverse.

2. Low Power Consumption

High luminous efficiency, 130lm/W, saves a lot of electricity bills for supermarkets. To achieve the same brightness, supermarkets choose linear lights with different luminous effects, and the electricity bills vary greatly.

3. Easy To Install

The cables are pre-placed in the trunking track. The light body and the track, and the track and the track are all connected by connectors and adapters. The entire system can be completed by simple splicing, without the need to purchase additional materials for installation, while greatly reducing the labor cost of cable routing and light installation.

Installation of 26W-85W Integrated Continuous Linkable LED Linear Lighting System
Installation of 26W-85W Integrated Continuous Linkable LED Linear Lighting System

4. Maintenance-Free

With a warranty of more than 5 years and ultra-low maintenance rate, the supermarket not only saves the second purchase cost and installation labor cost, but also eliminates the discomfort and inconvenience caused to customers due to the damage and maintenance of the light, and enhances the corporate image.

  • The electrical and optical systems are airtight, and standard connectors are connected, which completely reduces the point of failure.
  • High heat dissipation, the heat dissipation area reaches 106cm2/W, which greatly extends the service life of the light source.
  • The advantages of structure, material, process, etc. ensure the overall stability of the system.
  • MultifunctionalA. Three kinds of dimming: 1-10V dimming, panel dimming, DALI system dimming
    B. Three kinds of emergency: external power supply (generator or UPS), internal battery power supply (emergency battery & power supply), internal + external (simultaneous power supply)
    C. Two kinds of induction: microwave induction and daylight induction.
    D. Various plug-in tracks and functional modules, powerful, dimmable, sensory, emergency, and track spotlights can be installed in key lighting areas such as fresh food areas.
    E. The LED linear lighting system is a more suitable design solution for medium and large supermarket lighting.
Track Rail Module for LED Spotlght, Sensor Or Emergency
Track Rail Module for LED Spotlght, Sensor Or Emergency Lighting